Companies from other sectors are seeking in the supermarket industry a new opportunity of expanding business
The APAS Show 2019 had more than 100 thousand visitors in its stands at Expo Center Norte, between May 6 and 9, in São Paulo. The world’s biggest supermarket event broke its records, which was 86 thousand people, and generated over US$330 million in international trade during four days.
It was 847 exhibitors and many companies took advantage to present to the APAS Show visitors their new products. “Being here is always a unique opportunity for making great business, reaching new audiences, showing our brand to business owners from all over the world and present what we did to add value to our portfolio”, said the Interbrilho’s CEO, Henrique Caran.
New sectors are betting in the Show’s reach
Milho de Ouro brand launched a new product that seemed to please those who went by the company’s stand at the APAS Show 2019, the “Batata Polvilho”. “Our new product was a huge success and will soon arrive on the Brazilian shelves. It was four days of intense negotiation and healthy partnerships. We are already making plans for the APAS Show 2020 and all I can tell is that we got good stuff coming”, Pedro Rodrigues, Diretor da Milho de Ouro says.
All the reach and impact that the APAS Show have on the retail market made Sanfarma present new products to the pharmaceutical industry to give visibility and stimulating the supermarket managers to think outside the box, since some items from its portfolio are sold in the food retail market.
Gtex Brasil also took advantage of the event and invested in the launching of the Amazon H2O brand, with items such as dishwasher and laundry soap that have less impact on the environment. “A really green premium brand, since the raw material selection up to the use of recyclable packaging. We, as industry, are committed to contribute positively with our planet’s conservation”, Rafael Souza says, the company’s Marketing and R&D Director.