According to the expert Alexandre Ribeiro, stores that treat well information have better profitability
Supermarket operations are directly connected to the companies’ profitability and, one of the successful model’s guardian is the optimization of all departments involved: assortment, categories, stock, margins etc. However, it is important to pay attention not to compromise the company’s sales and profitability.
In Alexandre Ribeiro’s opinion, CEO of R-Dias and retail expert, it is necessary to think about supermarket management in a simple way, and then reach greater results. “We have to think about something stronger, but that can simplify the operation in these stores”. Unfortunately, for him, many companies ignore one of the most valuable data source in this segment: the receipt.
Internal data abundance
Through the data that shows what customers take home, supermarkets have the main information about them. Today, having information has become a commodity, already. Knowing how to use these data is what will differentiate you from other players
In order to stimulate interpreting the information that the supermarket generates on the daily basis, Ribeiro suggests learning them deeply as well as testing them always. “”Those who do not treat them properly, has a ‘data bunch’ and not a data bank”, compares the R-Dias CEO, during the APAS Show 2019 Management Congress.
Yet, according to the expert, supermarket sales work as an engine in order to achieve results. “It is necessary to produce more, based on information that will be collected internally”, concludes Alexandre Ribeiro.