Opening ceremony of the world’s largest event of the supermarket industry points out the importance of technology to provide attention to consumer
APAS Show 2019 is officially open with the expectation that the supermarket industry and all its players may conduct about BRL 2.5 billion in business transactions. According to the president of the São Paulo Supermarket Association (Associação Paulista de Supermercados – APAS), Ronaldo dos Santos, this year’s theme, “Super Hack: Hacking the supermarket” brings innovation guided by technology in search of increasingly simpler and faster processes inside and outside the points of sale.
With approximately 535 thousand employees, the industry has at the APAS Show the main event to expand awareness regarding supermarket operation. “This theme could not be better thought of to help us rethink the stores, mainly in relation to the digital environment. To offer to customers and consumers that which they want, new players emerge to eliminate operational conflicts,” João Sanzovo Neto, president of the Brazilian Supermarket Association (Associação Brasileira de Supermercados – ABRAS) said.
In accordance with Sanzovo, the industry’s entrepreneurs have to know the technologies that emerge every moment to be able to deliver more accessibility and personalized attention. “Retail operation in Brazil has many challenges and we have to rethink the shopping day. This goes through improvement of the business environment,” the president of ABRAS affirmed during the opening ceremony of the thirty-fifth edition of the APAS Show, at the Expo Center Norte, in São Paulo.
Numbers prove development
The world’s largest event of the supermarket industry and leader in the food and beverage industry in Latin America counts on 847 exhibitors in 2019 and now it can be considered as one of the boosters of the Brazilian economy. “The industry’s numbers are good, but they could be much better, since the country’s growth goes through the supermarkets’ shelves,” Joice Hasselmann, federal congresswoman, highlights.
Accounting for 5% of the GDP, the supermarket industry is one of the solutions for Brazil according to senator Major Olimpio. “With close to 1.8 million direct jobs, we hope that the 36th edition of the APAS Show, next year, we may have a much better market,” the representative of the legislative power in Brazil foresees.
Keeping an eye on the de-bureaucratization of the market, the Governor of São Paulo, João Doria, defends the production in partnership with the State government. “We seek to stimulate the private sector to produce increasingly more and better and, for this reason, we have to motivate, believe and trust in entrepreneurship,” Doria concludes.