Study conducted by Two Sides with 400 people shows how the packaging can determine the acquisition or rejection of products
Packages are influencing increasingly more buying decisions. It is what a study of Two Sides, an international non-profit organization that indicates positive and negative aspects in this relation, points out.
The institution, which acts globally discusses issues on products printed on paper and in this study listened to 400 Brazilian consumers. The outcome points to 99% influence of packages in buying decision, whether for good or bad, constant or often.
On one hand, they are favorably regarded by Brazilians on account of the information they make available and for protecting the products. Now in another perspective, the volume of residues and wastes they generate and their recycling are critical points, according to the study.
Consumers who are influenced constantly by the packages at the time of shopping represent 32%. Now those who often take the vessels in consideration to acquire a product account for 42% of the respondents.
In this study, it remained clear what are the main features that most incur on the buying decision. Protecting the product (64%), information regarding the item (52%) and ease of opening or closing (47%). Besides these three points, the consumer also considers the size of the packages, their appearance and the raw material used to produce them.
Cigarette packs, disposable coffee cups, biscuit packages, plastic caps and bags are among the packages that can generate more trash. Glass packaging is the most preferred in relation to protection of products for half of the interviewees (49%), besides that they are easier to store, have better appearance and are reusable.
The plastic continues to be the greatest villain for Brazilians when used in the packages and 83% of them consider that performing their recycling is difficult, mainly due to lack of storage space at homes. On the other hand, the majority of the interviewees affirm that they send for recycling all paper, metal and plastic packages.