Company proprietor of Supper Rissul stores intends to speed up credit analysis process
In order to maintain the growth pace and to leverage market penetration, DMCard invested heavily. The private label card managing company acquired the entire portfolio of UnidaSul, company that manages the supermarket chains, Supper Rissul and Macromix.
All in all, there are 46 stores in the entire Rio Grande do Sul which represents the third largest supermarket chain of that industry. On the other hand, UnidaSul understands that the industry’s trend is for large chains to try to carry out the management of their private label cards with specialized companies, as the case of DMCard.
In accordance with the Administrative Financial Director of UnidaSul, Adilson Neuhaus, when transferring this task to a specialized company, the consumer will begin to have a more qualified, agile and safe service. Besides this, the supermarket chain expects to increase the sales potential of the stores through its own card, which before it used to grow less than what was planned.
One of the most important changes for the company is the more agile credit analysis, besides the managing company’s entire assistance service. The implementation and transition process for the new platform will be done in approximately two months, period for 100% of the cards to have already been issued by DMCard, as well as the consumers’ credit analysis.
The acquisition made by the managing company follows the investment carried out in 2018, when the company also acquired the private label portfolio of Supermercados BH, in Minas Gerais. This operation, after six months of partnership, already accounts for a growth of 300% in movement with the store’s cards.
Another data accounted for by the supermarket chain of Minas Gerais is that the approval of their own cards took a leap from 18% to 39% since the entry of DMCard. Data from the Brazilian Association of Credit Card and Service Companies (Associação Brasileira das Empresas de Cartões de Crédito e Serviços – ABECS) show that the purchases paid with card in Brazil grew by almost 14% in the first semester of 2018. In accordance with the entity, the debit and credit payments between January and June last year, summed up to BRL 720 billion.