Carrefour creates consumer-focused digital unit

Carrefour eBusiness Brazil will also have the function of managing startups, applications and benefits programs, among other initiatives

Since 2017, when Carrefour entered the online food sale market, the company has been preparing to reach the first place in this subject in Brazil. To achieve this objective, the chain announces a new business unit, “Carrefour eBusiness Brazil”, with the mission of integrating the entire digital device of the company.

The crucial point of this initiative is to accelerate the Digital Transformation of the Carrefour group and to make the company leader in the country’s digital food retail. Likewise, before still barely attractive numbers in Brazil, the company understands that the digital scenario of less than 1% of total food sales is an indicator of the potential of growth in this sector.

The optimism of the Carrefour president in Brazil, Noël Prioux, has as basis the digital food markets in China, which represents 30% of the trade, and in England, where the percentage reaches 12%. To achieve the expected results, the company will have its own team in this new unit which will seek leadership in the country’s digital food retail.

Besides this, Carrefour eBusiness Brazil will also have the function of managing startups, applications and benefits programs, among other digital initiatives. The premise of the French chain is to satisfy the consumer profile that started to take his changes in digital channels that offer more convenience.

Digital ecosystem

In order to serve this new consumer, who goes to the points of sale knowing what to purchase after searching in the internet and reads evaluations of other people regarding specific items. Pedro Alexandre created the “Wiboo Ecosystem.” It deals with a platform that allows consumers to gain benefits in exchange of their opinion on products.

This initiative provides an opportunity for the brands to have visibility, engagement and, consequently, leverages sales inside the supermarkets by working with recommendations on the platform. The users that share campaigns of their preferred brands receive “WiBX” cryptocurrencies, and they can exchange them for products or money.

That is, the user shares, receives and changes without having to spend anything. This way the activation of brands and products begins to be remunerated and the reflection will be perceived mainly at the points of sale such as supermarkets, where the assortment of items is greater, which can attract even more consumers to the stores.

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