Tecnologia como solucionadora de problemas para o supermercado

Technology as problem-solving tool for the supermarket

Technological tools can bring more safety and agility in the processes in supermarkets

More and more companies understand the importance of applying technology to improve the purchasing experience. In Brazil, many chains now offer more responsive services in the stores and this has made the difference in the life of many consumers. One of them is Grupo Super Nosso, which uses tools such as electronic labels, shopping carts with tablets, shopping club and agile e-commerce in the state of Minas Gerais.

The chain, which also operates in Bahia, obtained important results after adopting a SonicWall tool in order to have data intelligence and integration with CRM. The company is able to identify 82% of users to direct tailored offers to each person.

Safe data

With promotions directed towards the users of the chain’s application, Grupo Super Nosso aims to lead the consumer to the stores. One of the main concerns adopted in the project was data safety and to fulfill this requirement, the implemented platform has capacity to filter the traffic, facilitating the identification of virtual threats. The initiative of the company reinforces the words from the company president. “Grupo Super Nosso is not a supermarket that uses technology, but rather a technology company with multiple operation in retail.”

Just as technology facilitates transactions in the digital environment, it can also contribute to decrease absenteeism. It concerns late arrivals and absences of employees that harm the stores’ revenue. However, there are already solutions that can help minimize the effects of this problem, mainly in crucial moments for the operation, such as on extremely busy days or on commemorative dates, for example.

Technology X absenteeism

According to the survey conducted by Levee, Machine Learning and Automation solution company, the losses related to absenteeism yield a loss of BRL 230 million per year for the country’s 500 largest companies. The survey also points out that, on average, 10% of retail sector employees are absent every day in the companies.

With eye fixed on this opportunity, Visual Mix developed a hybrid checkout model – a terminal can be operated both by an employee or as self-checkout. At the time of pay for the purchases, in case there is no company employee at the cashier, the consumer himself can perform the payment. To provide more safety to the process, the equipment uses cameras to monitor the merchandises.

Besides this, the technology used to develop the hybrid checkout causes the device to block the barcode reading scanner until the registered product is placed in the bag, avoiding losses proceeding from robberies.

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