Companies invest more and more in systems able to optimize and reduce expenses in operations in Brazilian supermarkets.
The change proposed by technology is limitless and at every new software developed somewhere in the world it will certainly bring advantages to a specific industry. In the supermarkets we can already find some technologies promising to break paradigms and setting a new structure baseline both for their clients and their employees.
Inserting the main technologies able to ease supermarkets management is still gradual, mainly in Brazil. Here, there already are chains using self-checkouts, interactive sampling, in addition to other initiatives targeting on improving the purchase experience of consumers whichever their gender or age.
One of the companies that have invested in solutions for the supermarket area is TOTVS, which recently has developed a specialized channel at points of sales. The BCM (Business Consulting Management) was created to assist the areas of sales, support and solution implementation areas at stores, and their main function is to lead clients to realize that they offer the best service delivery.
The tool created by TOTVS enables managers to have access in real time to everything sold at the store. They just have to have a smartphone, a tablet or any other movable device. In this process, the BCM is able to compare sales with the company’s daily sales goal.
Thus managers are free to make decisions based on results showing the numbers in every period. The advantage is that a supermarket manager does not have to wait until the end of the day to understand what can be improved and what is not working at the store.
Another advantage the BCM can offer for the supermarket operation is fighting hard one of the biggest villains of the operations: out-of-stock products. According to the very company, the tool is able to reduce about 20% out-of-stock products both in stock and on the shelves.
By issuing a report, managers find out which items are exiting stocks more and less and the number of products in stock in each case. Additionally, the TOTVS tool is able to identify the “virtual stock”, i.e., items lost that remain in the system and, by doing that, they can avoid impacts of out-of-stock products in sales.
Another area where supermarkets have invested is the delivery of goods by suppliers. The Business Consulting Management relies on a portal where suppliers can schedule the delivery of products after checking the times available.
The system avoids that possible problems are only realized at the delivery yard, thus impacting directly on the time a delivery takes. “Our role is to take technology solutions able to meet expectations, delivering better results and efficiency for the business management”, said Ronan Maia, TOTVS VP for Distribution & Retail.
In that same path, Supermercados Nagumo, with stores in São Paulo and Rio de Janeiro, has invested in the Oracle Cloud at Customer structure targeting on reinventing its structure of purchase assistance and experience by using technologies. For those purposes the company has brought to its stores self-checkout and kiosks of rotisseries, butchers, bakeries and fish stores inside the point of sales.
By so investing, the Nagumo chain has transformed its e-commerce and app (“Meu Nagumo”) into new points of contact with consumers, in addition to stimulating the relationship in its customer loyalty program. By the way, since its implementation, the app today has a base of clients registered ten times bigger than when the loyalty program was launched one year ago.
Since then Nagumo has used augmented reality in interactive totems which render data and information on products and offers. The main novelty of the chain is the “No-line Butcher”, where clients choose meat through the app and, so, they do not have to wait in line. “Our analytical power of consumers’ behavior has increased significantly. We can personalize offers and value the moment of purchase of different consumers”, commented Fabio Veras, Nagumo chain’s Director of IT, E-commerce and CRM.