The supermarket chain has bought James Delivery, a company specialized in deliveries around Brazil for the purposes of adding knowledge and technology for the omnichannel strategy
2019 brings many novelties and new channels of purchase and delivery for the GPA consumers. The supermarket chain has announced the purchase of James Delivery, a Brazilian startup which is reference in premium deliveries, to strengthen even more its digital presence. The objective of the acquisition is to broad the omnichannel strategy and to assist consumers in several fronts for deliveries by motorcycles, cars and bicycles.
The startup has gained the spotlight since its foundation in 2016 and today, with the partnership, it will be able to offer services of purchase at physical stores, next-day deliveries, same-day deliveries and express deliveries (within 4 hours), in addition to Clique & Retire (Click & Fetch) where consumers buy in the Internet and fetch the products at a GPA physical store. “It is a unique opportunity for us to speed up the omnichannel strategy with more and more diversified and custom-made solutions”, believes Peter Estermann, GPA CEO.
Since December 2018 the products of the group’s stores have been available at the James Deliver Platform for delivery. In 2019 the chain’s idea is to fully integrate it as its exclusive multiservice platform.
Although the startup continues to offer delivery of all kinds of products to all consumers, the acquisition guarantees an exclusivity agreement in the supermarket area. “With the GPA support we will offer an experience fully integrated with the group’s physical stores”, explains Lucas Ceschin, one of James Delivery founders.
The agreement between the GPA and James Delivery keeps the startup free to continue to render delivery services to restaurants and pharmacies. Next year the supermarket chain’s goal is to expand the delivery service to all regions of the country where it has physical stores.
The app’s initial proposal is to enable users to buy varied products, such as food, medicines, clothes, pet food and beverage, among others. Today the startup already offers the “James Voice”, a delivery system done by voice command to ease access of physically- and visually- challenged people. It is work remembering that over 50% of the delivery fleet available to app deliveries is composed of bicycles, which shows concern with sustainability.