Remember with us the themes published last year and most searched for by readers
In 2018 we all declared our love for the supermarkets~ With the theme “We Love Supermarkets” last year APAS Show approached the relationship between clients and their favorite establishments, in addition to having a record number of 738 exhibitors – 200 out of those international ones – and over 33 thousand visitors during the four days of the event held in May 2018.
In this post we remembered the most accessed subjects by readers in 2018. Subjects such as consumer behavior, labor reform and technology were among the most read last year in the blog. Technology mainly is the subject of the APAS Sow next edition, summarized in the theme “Super Hack – Hacking the Supermarket” which will be held from 6 to 9 of May this year at Expo Center Norte in São Paulo.
1 – Trends and consumer behavior
The first post in the list is about a research presented by Associação Paulista de Supermercados (APAS) in the opening of the APAS Show 2018. The Trends and Consumer Behavior study conducted by Ibope Inteligência informed important changes in the clients’ habits that affect supermarkets, such as the “gourmetization” phenomenon, and pointed out challenges for strategic areas, such as Fruit & Vegetables.
2 – Generating Businesses at the APAS Show
Ranking second in the list is the Eletrofrio investment during the APAS Show 2018. At the event the company specialist in commercial refrigeration launched the “Vittrine” line, which promises to help supermarkets save up to 20% electricity. The novelty was developed based on studies with commercial clients and exhibitors by using the concept “showcase” (“vitrine” in Portuguese) to improve frozen and cooled products.
3 – Labor reform
This was one of the subjects that moved not only supermarkets, but also several areas in the country. The APAS Show blog prepared a post with the main changes able to affect the labor market and the advantages for employees and managers. That was the third content published most read that year by our readers.
4 – Charming retail
Charming consumers to set a relationship was one of the subjects approached in our blog in 2018, and it ranked fourth among the most read posts. Promoting enchantment not only strengthens ties, but also helps supermarkets stand out among the competition. Creating significance for consumers is also part of this topic, rather explored at the APAS Show 2018.
5 – Multiformats
Supermarkets` investments in different formats, mainly that of proximity, was one of the highlights in the year. GPA’s movements with Minuto Pão de Açúcar, and Carrefour`s with “Market” model store were highlights in the APAS Show blog. The fifth most read post in 2018, it brings some details about the format adopted by Carrefour, which is to be expanded next year.
6 – Proprietary brands
Proprietary brands have been growing and outstanding in Brazil. Evidence of that is the Kantar Worldpanel study that showed a 68% growth in consumption of these products between 2010 and 2017 in the country, reaching over 32 million Brazilian homes. One of the factors that has stimulated the recent expansion of proprietary brands in Brazil is the financial crisis, which led many consumers to choose products with lower prices to supply their homes. Other factors were also pointed out in the sixth most read post in the blog in 2018.
7 – Differentiated packages
Creative packages can be found all over the market. However, finding packages both functional and attractive has been a challenge for brands and supermarkets. An example comes from Heineken, which developed specifically for countries with intense summers a pack that allows consumers to cool their beer without having to put them in the refrigerator, by simply adding ice to the pack.
8 – Metrics
Supermarkets’ concern with the team performance and with the ways of measuring that efficacy is constant. The eighth most read post in 2018 brings the main performance indicators for supermarkets, which include revenues, profit and even client assistance.
9 – Pet inclusion
The “pet friendly” concept has spread all over the world and was also approached in the APAS Show blog in 2018. The ninth most read post brings the example of a supermarket in Italy that allows carrying small pets inside adapted supermarket trolleys to ease buyer journey. It is worth remembering that although the initiative is interesting, in Brazil the legislation does not allow these pets inside stores, but some solutions are already available, such as establishments that offer small houses or reserved areas for pets outside the stores.
10 – Technology + Supermarket
Technology is a great ally to help supermarkets to transform buyer journey in an agreeable and memorable experience. There are many examples of chains that have implemented several types of innovative solutions to meet consumers’ needs. Our tenth most read post in the blog brings a list of six technologies that already are in supermarkets.